The Key to Intelligent Customer Experience in Financial Services: Data-Driven Decisions that Don’t Compromise Privacy

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Today’s financial institutions are awash in data — structured, unstructured, transactional, account-level and evermore, behavioral data that combined can drive insight to deliver new customer-centric offerings. The potential to innovate with all that data can bring enormous benefit to financial institutions and their customers. But it can also expose the privacy of individuals and institutions in unprecedented ways. In this webinar, we’ll examine this balance and reveal ways that privacy need not kill innovation.

Hear from experts Julien Courbe, Financial Services Advisory Leader at PricewaterhouseCoopers (PwC), and Michael Heffner, Vice President of Global Industry Leads at Appian, to learn:

  • How the combined power and speed of enterprise low-code development and intelligent automation can enable data-driven decision-making, with the security financial services institutions demand
  • How financial institutions can increase customer trust levels through reliable, relevant and transparent products and services
  • The trends for 2019 and beyond that are influencing the way financial services leaders design, select, and deliver customer-centric solutions