What Sia has to do with RIM

What could pop starSia possibly have do with Regulatory Information Management?

Let's say you're in Life Sciences. Pharma, specifically.

Let's also say that you're hip to new music. Heck...even not hip per se, but you enjoy hearing and learning new stuff.

Well then, you may know...or enjoy getting to know Sia.

Sia is a singer who's been around for a long time, though much of her workis sung by other artists.

In her latest album, This is Acting, Sia sings about challenges...and about overcoming them.

Me? My favorite song these days is "Bird Set Free." You canlisten to it. [In fact, I recommend you right click the link, open in a new tab, and then come back here to finish reading to get the full effect!]

Clipped wings, I was a broken thing

Had a voice, had a voice but I could not sing

You would wind me down

I struggled on the ground

In Life Sciences, and especially in Pharma where taking new drugs to market has so many complex processes, challenges are common. Perhaps the biggest challenge? Regulatory Information Management or RIM.

But there's a scream inside that we all try to hide

We hold on so tight, we cannot deny

Eats us alive, oh it eats us alive

RIM is complex and sometimes may make you want to scream inside. Why? We're talking about what can be life and death. Not just in helping really sick people get better through new medicines, but also protecting people from unintended, adverse effects of new medications.

RIM is there to protect consumers. With research and trials and testing over the course of years, if not decades, there exists so much information, the word massive only begins to touch the surface of just how much.

And, with manual processes, home-grown solutions, and/or older applications and technologies in place to address RIM, there's constant struggle. Pressure. Stress.

Yes, there's a scream inside that we all try to hide

We hold on so tight, but I don't wanna die, no

I don't wanna die, I don't wanna die

The screaming can be muffled and eventually go away completely. How?

And I don't care if I sing off key

I find myself in my melodies

I sing for love, I sing for me

I shout it out like a bird set free

By being set free from the pain and stress of complexity.

Learn more in the on-demandwebinar, "Latest RIM Benchmarks and Leveraging Innovative Solutions." During the webinar we examine fresh RIM benchmarking data by comparing 50+ pharmaceutical companies, and hear about approaches to RIM and data migration.

Latest RIM Benchmarks and Leveraging Innovative Solutions

Featured topics, include:

• • 2016 Benchmarking data for the state of RIM across Pharma
  • Best approaches to managing RIM challenges
  • Ways to leverage RIM to create added value and transformation across the organization
  • Innovation in technology that can accelerate and enhance the delivery of RIM

You can access the on-demand webinarhere.

No truth to the rumor that Sia will make an appearance. (-:

Zach Messler