Becoming a social enterprise is about more than just implementing social tools and features in the workplace. It is about aligning social tools, application platforms and work expectations to create process improvements that make life better for everybody in the office.
"BPM software solutions don't just help companies align processes in light of new technology."
Why is process improvement critical for the social enterprise
A recent No Jitter report explained that Facebook is releasing a new business-specific application aimed at using its social media experience to impact enterprise users, No Jitter reported.
At the same time, a recent TechTarget report highlighted Microsoft's efforts to build social functionality into its Office 365 solution.
While these types of innovative social platforms are helpful, the TechTarget article emphasized a key issue in going social - more innovative solutions won't have a huge impact in the office unless people start working in a more social way. The success of enterprise social solution hinges on employees creating a work network that is as powerful and useful in creating connections as their personal social networks.
All of these advances in social functionality will not matter unless the go hand in hand with process improvements, and CMS Wire report underlines this importance by discussing the 50 yard rule.
Understanding the importance of the 50 yard rule
CMS Wire explained that, in the vast majority of situations, people will interact with co-workers who are 50 yards away in the same way that they would if they were in a distributed office. This rule has a huge impact on how people collaborate and what companies need to consider if they want to take on robust enterprise social strategies.
According to the news source, distributed office spaces are becoming a necessity for many businesses, and new technologies are empowering organizations to keep up. However, finding success in adapting collaboration for such environments hinges on being able to adjust how people get the job done and behave when collaboration is an option. In many cases, companies get so focused on technology that they forget to empower employees to work differently as needed.
Using BPM tools to bridge the social gap
BPM software solutions don't just help companies align processes in light of new technology, they also empower business leaders fine tune apps and services to include social functionality built around the way people operate in the office. This holistic impact on day-to-day processes - extended through both process frameworks and technological solutions - can help organizations go beyond simply using social tools and become a social enterprise.
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