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What's the Real Business Value of Social?

Alena Davis, Appian
June 6, 2013

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What's the Real Business Value of Social?

Knowledge workers spend about 28 hours a week writing email, searching for information and collaborating internally. That's more than half the week spent doing something other than the work they're paid to do!

The McKinsey Global Institute estimates that $1.3 trillion in annual value could be unlocked if businesses could integrate social and mobile technologies into their core processes.

Combining work automation with social technologies accelerates business action by collapsing wait times between steps in a business process.

Deep integration of social collaboration across multiple enterprise systems and processes means better business performance for a wide range of industries including Pharmaceuticals, Insurance and Financial Services.

Appian's market leading software brings work and social together. Learn more at http://www.appian.com/worksocial.jsp

Alena Callaghan

Web Marketing Manager

Alena Callaghan