Marketing and Medical Affairs

Gain control of the data being passed through your product’s lifecycle.

Gain control of your information and better manage essential processes to improve collaboration across functions.

See why organizations trust Appian.

A leading multinational biotechnology company is using Appian for their Key Medical Experts Tracking and Management System. They chose Appian’s low-code automation platform for its rapid ability to create a unified, centralized dashboard with real-time data capabilities for easier communication across global working sites.

  • Eliminate lag time with your customers
    Drive agent efficiencies and reduce agent handling times for interactions.
  • Deliver a best-in-class customer experience
    Enable agents to easily interact with customers using our dynamic case management and intelligent automation.
  • Automate your customer information
    Stay on top of required documentation and audits with consolidated customer views and recommended actions.
  • Fast and thorough marketing execution
    Unify data sources for more informed marketing planning to get your products to market.
  • Bring order to a multi-part process
    Use the power of Appian business process management and dynamic case management to organize workflows and connect disjointed processes.
  • Collect and organize your data
    Gain control over marketing activities to improve planning and delivery across the board.

Companies that are not in compliance with worldwide regulations for marketing and selling their products will face penalties and fines, as well as the potential market withdrawal of those non-compliant products.

- Jeff Smith, Michael Shanler

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