Traditional order management systems aren’t flexible enough to support multiple channels, fulfillment methods, locations, and return points. Siloed systems and data limit inventory visibility and the ability to make and keep customer delivery promises. In addition, having multiple order management systems drives a higher volume of customer inquiries on order status and delays responding to customers. Therefore, the processes needed to manage customer direct shipments, split orders across fulfillment centers, and maintain a single view of a customer’s orders become unsustainable.