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Marketing Planning and Execution

Unify data sources for more informed marketing planning and execution.

The marketing execution process usually requires collecting, organizing, and analyzing data. Meeting marketing objectives is very challenging for most companies as key information is dynamic, resides in multiple systems, and has many inputs and outputs.

Appian’s solution can be leveraged to put order into this chaotic process and aid organizations in gaining control over their marketing activities improving planning and execution.

Appian offers capabilities to help streamline marketing planning and execution:
  • Business process management and dynamic case management to organize workflows and connect disjointed processes
  • Automation to eliminate redundancies and more efficiently sort through large masses of data
  • Unified records with complete visibility into all relevant information and reporting on key findings