Skip to main content

Social BPM software for staying in the competition

Cindy Cheng, ​Sr. Director of Marketing Communications, EMEA, Appian
July 29, 2013

The global business process management software market is predicted to see major growth over the next few years, reaching $8.3 billion by 2019 over $2.8 billion in 2012. This growth is being driven by large demand for process automation and overall workflow improvements that BPM software can provide - and businesses will have to invest now in order to keep up.

According to a recent study performed by Winter Green Research, the BPM market is booming as more firms adopt cloud BPM, mobile and other trends that impact business workflow. The ability to leverage automation of minor and medium-importance operations helps companies adapt and focus on mission-critical areas that provide a significant boost to revenue and their bottom line. However, this also requires investing in the right BPM solution to optimize these efforts.


The growing importance of social endeavors within enterprise operations is one of the main areas that new BPM strategies are addressing. According to the report, social BPM software is offering enhanced opportunities for businesses to connect people across applications and cloud resources. This helps firms optimize workflow and collaboration and ensure that employees are getting the most out of the tools they are using.

This incorporation of messaging, collaboration and automation helps firms streamline processes efficiently. As critical aspects of operations, improving these areas will have the strongest ROI by eliminating delays and productivity-killing issues.

Embracing social business practices doesn't necessarily mean Facebook and Twitter, but integrating the ideals of social networking within operations. Employees will be able to communicate more effectively and track their own progress better, while the firm optimizes visibility and participation through automation of tasks and reporting. This doesn't just change the way a business operators, it helps professionals alter their outlook on what makes them productive.

By integrating social business software with workflow, companies can drive innovation and collaboration through secure and efficient means, without actually changing the way they work. Social networking has already become a major part of individuals' lives, harnessing the potential for these strategies in the workplace provides workers with a familiar way to operate and feel like a more important part of the team.

Rather than allowing workflow to stagnate and competitors to get the upper hand, firms should embrace the latest innovations in process management and automation to ensure their place in the future of their industry.

Cindy Cheng

Director of Product Marketing