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When BPM aligns with social functions, process innovation is unleashed, report says

Cindy Cheng, ​Sr. Director of Marketing Communications, EMEA, Appian
October 1, 2012

Business process management software is highly regarded for its ability to turn social media tools improve business. This capability gives organizations the capacity to deliver process-level improvements using new technology. However, these gains can be taken to new heights when organizations are able to to use social initiatives alongside BPM software to improve internal communication and engage employees, DestinationCRM reported.

Using social options to improve processes

At its core, BPM solutions focus on providing the integration and automation needed to ensure that technological solutions lead to operational gains. However, it is also possible to use BPM to identify the core process-level improvements that a business needs to improve functionality, the report explained.

Once a businesses has identified the processes it wants to improve and how it needs to go about doing so, social media can prove vital in enacting the necessary adjustments. For example, the news source said having an internal blog that business leaders regularly post on can enable the individuals who are driving process innovation to provide critical advice and help for the rest of the workforce. This contributes to considerable operational benefits through the integration of BPM and social functionality.

Advantage of social and BPM integration

When businesses identify core process improvements and use social functions to optimize information dissemination, operations have a tendency to become much more efficient, the report said. The integration process can lead to even greater procedural gains when companies integrate internal efforts with more traditional social media sites, which is enabled by the use of BPM software.

Another advantage of this meaningful convergence of social media and BPM is the ability to give real-time feedback. Projects that go well can be lauded immediately within the social solution in a more casual way. This method of presenting information informally makes it much easier for managers to praise projects that go well and suggest improvements based on negative experiences. All of this is accomplished with less pressure and, often, better results through social channels than more official methods, the news source explained.

These internal improvements are only half of the BPM equation. When companies are able to use the technology to streamline internal processes, they can develop a customer-centric approach to operations. This can lead to major service improvements driven by the integration of BPM and social solutions.

Cindy Cheng

Director of Product Marketing