Skip to main content

What Drives AI Value: Why Modernization and Workflow Integration Matter

A Study from Harvard Business Review Analytic Services

Why do some AI initiatives soar while others stall? 

In this new study, Harvard Business Review Analytic Services surveyed AI decision makers to uncover key AI success factors. 

The findings are clear: AI is helping with efficiency but often failing to drive revenue. The path to success isn't just about technology. It’s about legacy modernization and integration into processes.
 

Inside the Findings: 

  • See the top five actions most likely to drive AI value—and which ones to avoid. 

  • Explore the adoption gap between agentic AI usage for front-office work (such as coding and marketing), while critical areas like procurement and supply chain remain largely untapped. 

  • Discover the risky gap between those who say AI agents need rules-based guardrails to be safe and effective (92%) and those who actually have such rules in place (48%). 

  • Learn why modernizing legacy systems is a leading strategy to advance AI projects.