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CUSTOMER EXPERIENCE

Enhance Customer Experience with AI-powered Automation

Connect people, systems, data, and AI in a unified platform. Make every resolution faster, smarter, and compliant by design.

Customer experience challenges today

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Fragmented front-to-back handoffs

Requests submitted through clean, compliant self-service portals disappear into back-office black holes. Customer data is fragmented across many disconnected systems, leaving no authoritative system of record for examiners and auditors.

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SLA and complaint-handling exposure

Issue resolution spans multiple teams and systems with no real-time view of SLA attainment or escalation risk. In regulated industries like banking, insurance, and healthcare, that gap is a compliance exposure, not merely an operational challenge: regulators expect evidence of timely, consistent complaint handling.

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Inconsistent experience across channels

Field workers and partners still operate from spreadsheets and email with no real-time access to core systems. When channels are not connected, institutions cannot demonstrate the same standard of care and audit trail, regardless of how a customer reached them.

Better customer experience outcomes start here

From first request to final resolution, Appian connects every team, channel, and system in the customer journey.

Align experience to execution

Bridge front-end customer experiences and back-office operations through AI-powered intake, triage, and case management, with full auditability across every workflow.

Customer satisfaction & issue resolution

End-to-end case management connects every case from intake to resolution—with built-in governance and a complete audit trail. Real-time insights reveal  where issues stall and what drives customer satisfaction.

Activate frontline & channels

Build once, deploy everywhere—web portals, native mobile, offline environments, and partner channels—connecting every frontline team and external partner to core systems in real time.

Customer spotlight

Where to Start

High Impact CX use cases

Legacy CX app modernization

Consolidate aging CX applications (Lotus Notes, on-prem Java, bespoke portals) onto Appian. Eliminate security risks and maintenance overhead without ripping out core systems.

Request orchestration & case management

Unify all CX case types (claims, inquiries, renewals, onboarding) on one platform. AI-powered intake, triage, and straight-through processing eliminate manual handoffs.

Partner & channel portal enablement

Build role-based portals for customers, brokers, partners, and agents in one deployment, connecting every frontline interaction directly to back-office operations.

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Frontline mobile & offline activation

Equip field workers with native mobile apps that work anywhere, even in offline environments, and sync automatically when connected. Replace paper, email, and spreadsheets with real-time data access.

Appian is a Gartner® Magic Quadrant™ Leader

A Leader in the 2025 Gartner® Magic Quadrantᵀᴹ for Business Orchestration and Automation Technologies (BOAT)

A Customers’ Choice in the 2025 Gartner® Peer Insights Voice of the Customer for Enterprise Low-Code Application Platforms

Connect users in a total experience

See How Appian Connects Your Front Office to Your Back Office

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See how the world’s fastest-growing organizations use Appian for process orchestration.

G2 Top 50 IT Management Products 2023
Gartner Peer Insights Customers' Choice 2022