Digital Retail Media Provider to Harness Application Platform as Foundation for Strategic Digital Marketing Campaigns for Major e-Tailers
RESTON, Va.—February 1, 2016— Appian today announced that Triad Retail Media, the market leader in creating, managing and operating digital retail media programs, has selected Appian Cloud as its platform for the delivery of business applications. Appian’s Application Platform will combine process management, data management, social collaboration, and native mobility to help Triad accelerate smart decision-making and customer relations across its digital marketing campaign operations for some of the world’s leading retailers.
Appian’s flexible cloud-hosting capabilities will empower Triad’s programmers and creative teams to design retail media programs that impact how leading brands engage, inform, and inspire shoppers throughout their path to purchase.
“Accelerating time to delivery for development and execution of digital media assets is critical for our retail customers to ensure successful online marketing campaigns,” said John Kuemmel, Chief Technology Officer for Triad Retail Media. “Appian provides an IT solution to keep up with our fast-moving business requirements and easily adapts to change and requests.”
Appian’s process automation and dynamic case management identifies bottlenecks and removes manual data collection from the company’s existing operations for digital media collateral creation. Triad will also use Appian’s user-friendly social interface as an enhanced employee-facing point of engagement for managing all aspects of online digital marketing. Through automation, enhanced program visibility and social collaboration, Appian will facilitate every step of the retailer campaign lifecycle, from assignment and customer history, to collateral design, review and approval.
Founded in 2004, Triad Retail Media is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media’s leading retail partners include Walmart, eBay, Toys”R”Us, CVS, Sam’s Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs more than 600 people in 13 offices worldwide. For more information on the company, visit their website or social media channels: Facebook, Twitter.
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