Appian World 2019 was packed with many exciting presentations on digital innovation across all industries and business processes.
In life sciences, we heard from many customers on their personal journeys from struggling with disjointed and heavily manual operations, to seeking digitization for their pain points, and ultimately the success they found utilizing an impactful platform.
One particularly interesting mention was from Appian's co-founder and CEO Matt Calkins. While diving into some of the incredible processes being built on Appian's platform, he highlighted a digitized solution that PwC has created for healthcare professional (HCP) engagement.
This is an area of life sciences that many find difficult to navigate. In order for organizations to execute their commercial and scientific strategies, and enhance their capabilities to better serve patients' needs, they must interact closely with HCPs. However, many regulations are at play in these interactions, and therefore life sciences has traditionally had to operate manually within disjointed systems to ensure compliance. This type of process execution creates a strain on both life sciences users and HCPs.
"HCPs increasingly prefer digital modes of interaction, and pharmaceuticals firms need to be aware of these preferences in order to better understand and serve them."
To meet these expectations, some life sciences organizations have implemented point solutions to solve these challenges. Yet, in these instances, the previous challenges of compliance, process unification, transparency, and collaboration still persist. A lack of end-to-end visibility, clear connected processes, and flexibility to adapt to changing business environments, creates risk for organizations.
The HCP engagement solution built on Appian's low-code platform is different. It can establish enterprise-wide transparency, integrate easily with existing legacy systems, provide enhanced collaboration capabilities, and ensure compliance to avoid unnecessary fines.
Implementing Appian's low-code platform will result in:
To see more of what Appian can do for HCP engagement as well as the rest of life sciences, visit our resource center.
VP of Global Life Sciences and Healthcare
Appian is a software company that automates business processes. The Appian AI Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences.