This year's conference theme is "Enabling the Digital Economy". Since the financial services industry is the backbone of the digital economy central to the growing interconnectedness among people, businesses, devices, data, and processes I am especially looking forward to meeting with my peers from around the globe for thoughtful discussions about the transformation we are witnessing.
Undoubtedly, the true enabler of the digital economy is data. In fact, data is fueling new business opportunities and enabling financial institutions to use the latest technology to aggregate information across channels and unify the customer experience. Those financial institutions who can differentiate by meeting financial needs especially related to life events which typically involve several products from multiple lines of business, across banking, insurance, and investments, will succeed in winning customers for life. To do this, financial institutions will need integration with artificial intelligence (AI) for predictive modeling of offers and support across channels, including digital branch, video, chat, voice, social and mobile. Succeeding in the digital economy will require the ability to unify data from across the organization into simple and meaningful views that are a single click away from relevant, meaningful action.
The key to not only surviving but thriving in the digital economy is execution. There are countless challenges and market pressures from competitive pressure, to regulatory compliance and the accelerated pace of technological change. Successful financial institutions have the vision to embrace change and are dedicated to execution. It's important not to wait nor get boxed-in with the thinking that you must get everything perfect to get started the strategy can evolve. While this can be challenging in a risk-averse environment like financial services, technology partnerships that are built to handle speed, innovation and uncertainty will enable your organization to learn fast and grow the differentiated products and services today's connected customer demands, and sunset those that are no longer serving the business nor your customers.
We look forward to seeing you at Sibos at the International Convention Centre (ICC) in Sydney from October 22-25. We are thrilled to be presenting with our valued customer, Barclays Bank on Wednesday, 24 October at 12:15 in open theatre #2 on level four of the convention centre. Join us as we discuss "Security as a Competitive Advantage Depends on a Holistic Strategy".
Hear how Barclays has removed security silos and implemented a strategy to ensure that security and trust are part of their DNA. This holistic approach sets them apart and enables them to not only win customers but build advocates for future business. Barclays will share their approach to embedding security into product designs and functionality and evolving their security operations to meet the shifting adversary landscape. This session will highlight recent responses to the increase in technologically advanced cyber-criminal gangs, nation state sponsors, hacker groups and hacktivists and describe how Appian, through our low-code paradigm, has given financial services organizations the ability to build applications much faster.
Please schedule a meeting with our financial services executives and be sure to visit us in booth K-10. Not going to Sibos? Please send me an e-mail at: Michael.Heffner@appian.com, so we can find time to discuss how the Appian low-code platform can help transform your financial enterprise. Let's talk soon.
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.