I'm extremely proud to have built my career in Financial Services but I'll say that for the most part, my industry has been lagging rather than leading when it comes to digital transformation. To a large degree, perhaps that's been okay for most financial services institutions. After all, do you really want to have your bank be on the bleeding edge of innovation? Most customers are more concerned with security and safety, which has typically been the sole focus for many enterprise banks and capital markets providers. But we're in the midst of a huge shift in Financial Services and the old adage of "leaving well-enough alone" simply won't suffice to compete and thrive.
We're in the thick of a customer-centric, digital revolution that's creating a ripple effect across all industries. The individual forces shaping enterprise organizations may vary, but ultimately there tends to be a common theme. The urgency to create greater efficiency, transform the way we think about work, and capture information to deliver exceptional customer experiences before those expectations are even actualized is critical.
The mantra for bankers to win in this new digital age is... integrate best in class technology very quickly!
As part of Appian's Industry Outlook Podcast, I recently sat down to discuss topics around the challenges bankers are facing and how they're responding to be more transformative. In part 1 of this 2-part series, I dive into topics impacting Financial Services including:
- The emergence and impact of FinTech on today's landscape
- Redefining customer touch points and gaining greater value from tech investments
- How legacy systems and emerging technologies can work in tandem to deliver real transformation
- The strategic direction and core capabilities needed to drive enterprise change
Listen below to part 1 of this 2-part series.
[podcast id="12505083" text="Listen to "Digital Transformation: Beyond the Buzz with Kevin Spurway, Appian SVP of Marketing" on Spreaker."]
Michael Heffner
Vice President, Global Banking and Capital Markets - Industry Lead
