I've been working exclusively in the field of Business Process Management for almost 15 years now, and every year the answer seems to change.
But, BPM only changes every year in the details. In any case, the goals of BPM have remained the same: take a broader perspective of your processes and become a process-centric organization.
So What is BPM? BPM is ensuring every customer engagement is great...ensuring every transaction is consistent, repeatable, and reliable...and ensuring your organization can evolve processes along with the market and your customer's expectations. This short video explains it simply:
Appian is the unified platform for change. We accelerate customers’ businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade and trusted by industry leaders.