Have you been living under a rock?
Of course not! So you know the World Cup is in full swing. I've never been much of a fan, but I find myself going through a strong case of "World Cup Fever" after some exciting opening round matches.
The tournament has a serious presence on social media. Go check your Twitter - I'll bet half the trending topics are about the latest tournament news making headlines. Quickly log on to Facebook - guarantee you have friends posting their excitement about their team's big win or heartbreak.
Events with the global magnitude of the World Cup create tremendous opportunities for social media technology. Yes, consumer platforms like Facebook, Twitter, and Instagram are what's "cool" and provide us access to the lives of sports stars and celebrities, but they yield a larger purpose. Social media keeps us informed. It gives us access to information through clear and concise channels, tailored to our desires. Social technology is the means for efficient and modern collaboration behind a cause or shared experience.
For those organizations looking for a competitive edge, the opportunities seized with Social technology should be applied in the work world.
I know, there is still a huge "work" problem and ugly stereotypes with Social: Productivity is the prime suspect. The common belief is that time spent on social media takes us away from something that adds value. Organizations that are hesitant to bring social collaboration into the workforce fear that it is just a platform for "social," and that real work cannot be done through unstructured communications.
But, it is proven that better collaboration yields huge business value in terms of increased innovation, better decision-making, and faster actions across the organization!
Here are three practices to consider as you think about developing a Social strategy within your organization.
Follow this blueprint for a Social strategy, and before you know it you'll be a winner in the global game called business. GOAL!!!
Media Relations Manager
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