Social business and social media in general are hot buzzwords currently, but just how to implement them in effective ways eludes some enterprises. Some may simply not have a use for Twitter or LinkedIn, while others are unsure of how to track the benefits of these solutions. However, there is a quick and easy solution for introducing social channels into every day operations, and that's through worksocial.
According to Maureen Fleming, Program Vice President of Business Process Management and Middleware at IDC, a social business doesn't necessarily have to use external social media, but internal solutions to make employees feel more connected to one another. This makes the workspace more integrated and collaborative, while adding an air of personalization to these efforts.
"The business value of social is creating an environment where teams can collaborate effectively over geographic distances and enterprise boundaries using a shared social environment," Fleming said. "These services are as easy to use in the enterprise as they are in the consumer world."
The use of social BPM software goes beyond boosting productivity and efficiency however. The social aspect of process management helps with the collaboration over and sharing of information, while encouraging employees to become more involved in these processes. This last benefit is the one that provides direct, measurable results, as companies will be able to attach value to collaborative work and track it more effectively.
Going social with BPM solutions isn't the only way to enhance them either. Mobility and cloud support are key new approaches to process management that many enterprises are beginning to harness. These tools provide a strong foundation for accessibility and scalability that was previously unachievable, ensuring that remote working and diverse geographic workplaces aren't negatively affected or held back from fully embracing high-quality BPM.
Embracing improved BPM strategies and utilizing the latest trends such as social business, mobility and the cloud to enhance them will provide businesses with a clear advantage in the coming years as the demand on high-quality, high-speed operations increases. Professionals need to be able to work faster, smarter and more efficiently, and the Appian BPM suite can provide the necessary support to achieve these goals without sacrificing one or greatly increasing the budget to do so. BPM solutions allow companies to work smarter, not harder, and social improvements help make those efforts enjoyable at the same time.
Cindy Cheng
Director of Product Marketing
