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Mobile BPM can help companies reach new levels of engagement

Cindy Cheng, ​Sr. Director of Marketing Communications, EMEA, Appian
October 23, 2012

Mobile computing is changing the consumer and enterprise landscapes. In response, businesses are increasingly forced to adopt mobile-focused strategies. As this trend continues, business process management software is emerging as a vital tool for supporting operational goals.

Emerging mobile trends

According to a recent company blog post from Forrester analyst Thomas Husson, the mobile world is beginning to experience a shift toward next-generation capabilities. In this movement, tablets look more like PCs, new mobile device formats are emerging and wearable computing solutions are beginning to gain a role in the marketplace. With these trends beginning to take hold, companies have to consider how they reach consumers and how ongoing mobile trends impact their day-to-day mobile operations.

Dealing with existing mobile problems

The core challenge, when it comes to preparing for next-generation mobility, is that many companies are struggling with existing solution strategies. According to the news source, many organizations are only beginning to optimize their customer-facing systems for mobile devices. Even this shift only comes after consumers have demanded better mobile support, not necessarily because businesses are getting ahead of the technological trends. This is especially problematic because mobility is moving away from its current role as a new channel to distribute information and becoming a market that spurs innovation.

Taking mobile to another level

The future of mobile is not a solution that replicates web and other technological systems in a portable form factor. Instead, companies that are ahead of the pack are beginning to look at mobile as a channel that lets them reach customers in more engaging and intuitive ways. This can be accomplished through a variety of next-generation mobile tools that are beginning to emerge in the marketplace, including near-field communications, QR codes, new sensor solutions and image recognition technology.

BPM's role

Businesses may have to rethink their operational strategies to take full advantage of next-generation mobile capabilities to support customer engagement. As the mobile channel emerges as a new way to enable technological interaction with the real world, companies can use data and application systems to drive innovative revenue and service opportunities. Doing this, however, requires a commitment to data integration between cloud, mobile and social strategies. BPM software via mobile bpm provides the process automation and integration necessary to accomplish these goals, laying the foundation for operational improvements that make the most of mobile's untapped potential.

Cindy Cheng

Director of Product Marketing